This week, Ultimately Sydney celebrated 10 years in business with champagne and delicious, Vietnamese-inspired canapes at one of Barangaroo’s most chic dining spots, Lotus.
Our fearless leader, Helen, spoke to the gathering of concierges, suppliers, staff, family and friends about how she started the business solo a decade ago… and what a ride it’s been since then!
It all began in April 2007 with hired buses on demand. We engaged Sydney’s top concierge teams in the hope that they would like what we do and refer their guests our way. Our relationship with the hotels has always been vital and a responsibility we take very seriously, as their recommendation could make or break their credibility.
The concierge is still a major distribution channel for us, and also pivotal for guest confidence when activities are organised through a different channel. There is nothing better than the good old-fashioned, face-to-face assurance provided by the hotel concierge to confirm that your time is going to be very well spent.
Ultimately Sydney weathered the GFC storm of 2009 by diving into the gourmet tour world, which today we consider an integral part of our business. We recognised that there is plenty of room for diversification, as local and visitor interests and demands continuously shift. We now have a luxury fleet of 4 Mercedes-Benz vans and 1 sedan as we continue to deliver world class experiences with world class tour guides.
The culture at Ultimately Sydney is dynamic and fresh with an air of vibrancy, and Helen and the team are excited about the future for tourism in Sydney and Australia.
We look forward to welcoming many locals and visitors on board over the next exciting decade to come!
PS: Thanks to all who came to our celebration, and for your hard work and support of Ultimately Sydney over the years.